4/23/12 College media and convergence

"At many university, student media has become a testing ground for convergence, with varying levels of success. Often, the success of those efforts is tied directly to the students' level of "buy in." Students need to have clear understanding of difference between professional journalism and college level of journalism.  Students who were exposed to convergence were more positive in their ratings of the benefits of convergence, although no differences were found between the groups when assessing the drawbacks of convergence. These findings have some value, in that it is clear that students are capable of finding value in this approach to journalism but have not been blinded to some of its negative ramifications.