Tuesday, January 31, 2012
Weekly reading {Spring 2007: Pearson, 1 Newspaper, 3 Students: A simple plan for recruiting, training and retaining.}
In the Pearson reading, first of all I was so surprised how the condition and situation of small university journalism is so true. And how identical Rollins journalism is as Pearson describe about the condition of journalism. Such as smaller university is located in basement or poor area of the building, and poor working environments. I also highly agree with three skills revitalize struggling program. Recruiting is one of the most critical step for the campus media because not that many people are eggier to involve, and most people don't know how to join or where to start. It is campus media group's job to find people and introduce our self to the public. Training and retaining skills would be must requirements to have in order to keep going, and for the long run. Each departments of campus media need to train their new members about how to run a campus media, so they can pass it down to next generation of campus media. I also, agree with creating fun and creative work atmosphere. Campus media should be a serious group, but it doesn't mean we have to be harsh and mean to other new students. Advisor and people who came first, should comfortably interact with newer student and create family like relationship. Also, having much communications, and meeting as possible would be the most important thing. Students often lose their interest and passion after awhile. Therefore, people need to meet and have a discussion on how to move forward and enhance quality of campus media. Also, involving much campus affairs as possible. When ever there are event or party in Rollins campus, campus media should try to help to let people know campus media is working hard and it's existence. Bringing up the image and value of campus media is one of the most critical job so that people can't take campus media lightly. And always open our door to every students, and provide welcoming environment.
Business Plan for R-TV through out the year (Individual Plan)
In the CMC 350N class I learned a lot about media for community engagement already. And I like to know more about it. I was very excited when I was involve with business administration for R-TV. Also, I was informed that campus media is slowly dying especially for the R-TV. In my opinion, my job is to come up with business plan that enhance both quality and workability of R-TV. Here are some of my first few business ideas. First, I like to let people know R-TV still exists, and inform them where to find R-TV. During the class discussion, even people in the CMC class didn't know how and where to look for R-TV. For the publicity of R-TV, R-TV need to create a page on social media, such as (facebook or twitter) and post posters around the school where student can see it. Personally, letting people know about the R-TV is the most critical thing in order to move up to next business plan. Secondly, I like to visit restaurants around school with in walking distance. Visit them and ask for their approval for the introducing them in R-TV. This program will not ask for any type of financial or material help. After the approval of restaurants, R-TV is going to do their review program for free. And show them our review program to them, and ask them to become sponsor, if they are satisfy with our programs. It doesn't always have to be direct financial help, it could be any beneficial help for R-TV, such as discount coupons. Thirdly, create a program which anyone who wants to use R-TV programing time for them. The idea is to charge money to people who ever want to make a announcements, confession, or ask for dating through R-TV.
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